Apple Fifth Avenue To Open Tomorrow After Three Years Of Expansion & Renovation

Apple Fifth Avenue To Open Tomorrow After Three Years Of Expansion & Renovation After three years of expansion and renovation, Apple’s iconic Fifth Avenue Store on Fifth Avenue in New York City will officially open to the public on September 20, which is tomorrow. And for better publicity, Apple earlier today invited the media to preview the new storefront in advance.


The underground portion of the expanded Apple Fifth Avenue Store is twice as large as before, with elevated ceilings and more natural light making the store brighter and wider. Not only is it more suitable for users to experience Apple’s latest products, but it also facilitates a variety of Today at Apple lessons. The area where the “Genius Bar” is located has also doubled, and the service capacity of the team has been greatly improved. What remains unchanged is that it is still an Apple retail store that operates 24 hours a day, 365 days a year.

“Our customers are at the center of everything we do, and Apple Fifth Avenue is for them, to inspire them, and to provide the very best place to discover our newest products,” said Tim Cook, Apple’s CEO. “It’s unique among Apple stores, and today it returns even more welcoming, and even more beautiful than ever. We’re so proud to be a part of this great city where so much happens every day.”

Deirdre O’Brien, Apple’s newly-appointed Senior Vice President of Retail + People:

We couldn’t be more excited and more ready to welcome customers back to Apple Fifth Avenue. Not only is the new space and experience absolutely inspiring, our amazing retail Geniuses, Creative Pros and Specialists have worked so hard preparing for this day. Who they are, and the talents they bring, are so essential to the excellence we strive for at Apple.

Steve Jobs established the store in 2006 and personally welcomed the first customers to the Cube. Since then, Apple Fifth Avenue has had more than 57 million tourists a year, more so than the Statue of Liberty or the Empire State Building. Apple Fifth Avenue will employ more than 900 staff whom speak over 30 languages.

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