Apple highlights iPhone 6s 'made in India' in new marketing campaign

Apple highlights iPhone 6s 'made in India' in new marketing campaign Apple highlights iPhone 6s 'made in India' in new advertising and marketing marketing campaign Apple is selling its manufacturing of a lot of iPhone fashions in India, with the beginning of a brand new advertising and marketing marketing campaign for the iPhone 6S within the area bought with the tagline “Now made in India,” in reference to the federal government’s initiative to encourage native manufacturing.

A market that Apple is discovering onerous to penetrate however is constant to work on, India has been an uncommon nation of curiosity for the corporate, because it particularly began meeting of some iPhone fashions within the nation particularly for the native market. A brand new spherical of promoting suggests Apple is now beginning to lean on native manufacturing to try to encourage extra gross sales.

An commercial for the “unbelievable iPhone 6s” discovered by Varun Krishnan markets the mannequin advising it’s “Now made in India.” As a part of the identical advert copy, potential clients are suggested of cashback on HDFC Financial institution debit and bank cards, presumably if used to buy the mannequin.

Simply noticed this advert , Apple is explicitly selling made in India

— Varun Krishnan (@varunkrish)

The reference to “Made in India” is more likely to be on objective, as it’s the title of the Indian authorities’s initiative to try to stress corporations into producing merchandise regionally, as a substitute of counting on imports.

Utilizing manufacturing associate Wistron, Apple has produced the iPhone 6S in India since 2018 and the iPhone SE since 2017, and has expanded to incorporate the iPhone 7 for native sale. Present plans embody tapping Foxconn for a trial run of manufacturing for the iPhone X, which can be a precursor to manufacturing the 2019 iPhones out there.


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