Apple holds on to 47% share in declining 'premium' smartphone market Apple holds on to 47% share in declining 'premium' smartphone market Apple managed to safe 47% of the worldwide “premium” smartphone market in the course of the March quarter, however falling iPhone shipments helped carry down the phase’s total efficiency and make Samsung extra outstanding.

iPhone XR

The “premium” market shrank 8% year-over-year, Counterpoint Analysis mentioned in a report issued this week. Apple, it famous, noticed iPhone models slide 20% in the identical timeframe.

“In keeping with our evaluation, the pattern of customers holding onto their iPhones for longer has affected Apple’s shipments,” wrote Counterpoint’s Varun Mishra. “The alternative cycle for iPhones has grown to over three years, on a mean, from two years. Alternatively, substantial design modifications within the Galaxy S10 sequence and the higher worth proposition it gives in comparison with high-end iPhones helped Samsung shut the hole to Apple within the international premium phase.”

Samsung’s marketshare grew to to 25%, one thing Counterpoint linked to the S10 being obtainable at three completely different value factors.

Counterpoint Q1 premium smartphone data

The opposite issue impacting the premium market was China, Mishra continued.

“Our estimates recommend that just about half of the decline within the international premium phase in Q1 2019 was as a result of sluggish Chinese language market,” he mentioned. “Nevertheless, we anticipate that as 5G begins to commercialize sooner or later, the premium phase will develop. In 2019 and 2020, all of the 5G units are anticipated to launch within the premium phase.”

Apple CEO Tim Cook dinner has beforehand blamed iPhone woes not simply on China, however on weak demand in different growing international locations.

Huawei claimed a 16% share in Q1, however is anticipated to endure in coming months from choking U.S. commerce bans, largely to the good thing about Apple and Samsung.

Counterpoint tangentially famous that Apple was the main premium vendor in North America, western Europe, and the Center East and Africa.

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