Fitbit challenging Apple Watch with $160 Versa Lite smartwatch, new Inspire & Ace 2 fitnes… Fitbit difficult Apple Watch with $160 Versa Lite smartwatch, new Encourage & Ace 2 fitnes… Fitbit on Wednesday launched a handful of recent wearables to problem the Apple Watch, led by the Versa Lite, a cheaper model of its Versa smartwatch.

The Versa Lite.
The Versa Lite.

The Versa Lite retains the identical dimension and dimensions of its sibling, however makes a number of sacrifices, most notably jettisoning music playback. It additionally loses Wi-Fi, NFC, and monitoring of ground climbs and swim laps, although it is nonetheless waterproof to a depth of 50 meters (164 toes).

The one profit is worth: the Versa Lite is $159.95, $40 lower than the common Versa.

Additionally new are the Encourage and Encourage HR, changing the Alta line in addition to the Zip and Flex 2. Each Encourage fashions have as much as 5 days of battery life, and options like sleep monitoring, OLED touchscreens, and 50-meter waterproofing. Some options are reserved for the Encourage HR, specifically heartrate monitoring, guided respiratory, goal-based train modes, and detailed sleep phases.

The Inspire HR.
The Encourage HR.

The Encourage is $69.95, and the Encourage HR $99.95.

For teenagers Fitbit is getting ready the Ace 2, which is predicated on the Encourage and prices the identical, making it cheaper than the unique Ace. One other perk is that after they mature, youngsters can merely replace the Ace 2’s software program to entry “grownup” options. The product ought to ship someday this summer season.

Fitbit was as soon as a dominant participant within the wearables house, however has needed to reposition itself because the Apple Watch debuted in 2015. It now has two smartwatch traces — the Versa and Ionic — which, together with merchandise from Samsung and Garmin, have eaten into Apple’s marketshare. The Watch nonetheless holds a commanding lead at an estimated 50.7 %.


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