Spotify Continues Push Against Apple Podcasts With Third Podcast Acquisition Spotify Continues Push In opposition to Apple Podcasts With Third Podcast Acquisition Spotify at this time introduced its newest acquisition, this one associated to a podcast firm known as Parcast (by way of Reuters). This marks Spotify’s third podcast-related acquisition in two months, and represents the corporate’s ongoing plan to spice up the music streaming platform as a hub for podcasts that may compete with Apple Podcasts.

Final month, Spotify bought Gimlet Media for $300 million, buying the corporate’s big-name podcasts like “Homecoming” and “Reply All.” Across the identical time, Spotify additionally bought Anchor, an organization that’s extra behind-the-scenes of the podcast world and lets its customers report and create their very own reveals that may simply be shared on-line.

Parcast might be added to that listing, and Spotify will now have possession of its specialization in crime and mystery-themed podcast content material, genres which might be massively profitable available in the market. Parcast is residence to an enormous listing of common genres and podcasts, protecting matters like cults, serial killers, haunted locations, unexplained mysteries, extraterrestrials, and extra.

These bought reveals can even be a part of new and authentic podcasts created by Spotify, all of which might be curated by the group that constructed Spotify’s Uncover Weekly playlist algorithm. Finally, the music streaming firm hopes to change into the Netflix of podcasts, in a position to present suggestions on what to look at and home each third-party and unique first-party content material.

Spotify first started its efforts to enter the podcast area round two years in the past, when it mentioned it was “coming after” Apple with a powerful push into podcasts. The previous couple of years have been marked as a so-called golden age for podcasts, inflicting many firms to look into getting into the sphere.

Apple and Spotify have been in one other dispute this yr as nicely, after Spotify filed a criticism towards Apple with the European Fee. Within the criticism, Spotify accused Apple of imposing App Retailer guidelines that “purposely restrict selection and stifle innovation on the expense of the consumer expertise” and mentioned that Apple acts “as each a participant and referee to intentionally drawback different app builders.”

Spotify CEO Daniel Ek notably known as out Apple’s coverage of charging a 30 % “tax” on App Retailer purchases. This leads to Spotify charging present subscribers $12.99 monthly for its Premium plan by way of the App Retailer simply to gather almost the $9.99 monthly it fees usually. The spat continued with Apple claiming that Spotify offered “deceptive rhetoric,” and with Spotify stating that “each monopolist will recommend they’ve finished nothing flawed.”

For the podcast initiative, it is unclear when Spotify plans to launch the brand new a part of its service.

Tag: Spotify

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