Study Shows iPhone Users Still Have High Intention To Upgrade

Examine Exhibits iPhone Customers Nonetheless Have Excessive Intention To Improve

A brand new survey performed by funding agency Baird exhibits that the iPhone customers’ intention to improve remains to be increased than up to now few years within the context of a slowdown in total smartphone gross sales. As Barron’s Weekly identified, Baird analyst William Energy reiterated his optimism about Apple due to the corporate’s service enterprise and iPhone improve intentions.

Of the 1,500 US consumers, 15% stated they plan to purchase a brand new smartphone within the subsequent two months, 67% of which stated they that the iPhone would be the one to buy. As well as, most respondents indicated that they’ve been utilizing the iPhone for greater than two years, which means that the improve market has not but been developed, and the potential demand for iPhone remains to be fairly excessive.
Companies clever, Baird’s survey additionally requested customers about their curiosity in Apple’s streaming providers. 18% of respondents voted that they’re “some curiosity” to subscribe to such providers. The analyst additionally talked about the rising curiosity in Apple Watch and the complete Apple ecosystem, and that iPhone person owns a median of two.6 Apple units, together with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Usually, Baird says that the intentions to buy smartphones is slowing, however the vibrant aspect is that the iPhone nonetheless owns a big market share. Plus the rising demand in Apple Watch, AirPods, and Apple Music, underscores the ecosystem alternative.
Picture By way of Apple
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