Watch the elaborate fake ad for AirPods 2 that has deceived many Apple rumor sites Watch the frilly pretend advert for AirPods 2 that has deceived many Apple rumor websites

Apple rumor reporting is a severe enterprise, as highlighted by a supposed AirPods 2 commercial—in actuality, an elaborate pretend—that has deceived many Apple rumor websites.

Because it seems, the video is a advertising stunt.

It was created by a US-based advertising agency, known as Wrongdoer Studios, and despatched by an nameless tipster to MacRumors and a bunch of different rumor websites, most of which took the bait.

And right here it’s.

Now, I can immediately see why this pretend business has managed to idiot veteran reporters: the video was painstakingly designed in Apple’s signature promoting model full with a pretend again story and dancing silhouettes harking back to the corporate’s well-known iPod adverts.

Whereas the opposite video, which we couldn’t discover at put up time, does embody temporary scenes exhibiting a dancer taking AirPods out of the charging case and placing them in her ears, we by no means get to see the earbuds design clearly.

From the MacRumors put up:

In each movies, the dancer whips her head round whereas carrying the AirPods, maybe suggesting that Apple plans to market a model of the AirPods that higher stays within the ears.

That might be according to rumors which have recommended the AirPods will characteristic a brand new floor coating that’s extra matte to reinforce grip. There is no such thing as a signal of black AirPods in both video, regardless of rumors suggesting Apple is engaged on a black colour.

It’s potential black AirPods are nonetheless within the works and are proven off in a unique video that we haven’t seen and it’s additionally potential Apple isn’t planning to launch black AirPods right now.

Lesson realized, by no means learn an excessive amount of into this stuff.

I’m nonetheless going to be coming again to MacRumors for the newest in Apple rumors. MacRumors has achieved the precise factor by apologizing for the slip-up and that’s all I wanted to listen to.

Ideas on this pretend advert?


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